Latest from Economic Key
Economic Key
4 hours ago
- Business
- Economic Key
Brevan Developments unveils new phase of Lake House project with premium units at exclusive prices
Brevan Developments has announced the launch of a new phase in its flagship project, Lake House, as part of its strategy to meet the growing demand for integrated and premium residential developments that combine quality, luxury, and affordability. This new phase includes a selection of distinguished units offered at competitive prices with attractive payment plans. The announcement was made during a ceremony attended by the company's officials, including Eng. Saeed Sakr, a member of the company's board of directors, Ibrahim Abdel Azim, also a board member, and Saber Zahran, another board member, along with several representatives from marketing companies and success partners. Eng. Saeed Sakr, a board member of Brevan Developments, stated that the launch of the new phase comes in response to the strong demand witnessed in the previous phases of the project, particularly due to its strategic location, diverse unit sizes, and modern architectural designs tailored to meet the needs of various customer segments. He said that the new phase will feature premium residential units offered at competitive prices and flexible payment plans, with discounts of up to EGP 3,500 per sqm. This phase includes units with stunning views overlooking the lagoon within the project, along with a range of unit spaces designed to accommodate diverse customer preferences. Sakr added that the Lake House compound enjoys a prime location next to the New Obour City Authority and close to the city's main entrance. A major competitive advantage of the project is its strategic position on a prominent corner along Al-Sabein Street in New Obour. He noted that the total area of the project spans over 9.5 feddans and includes 19 residential buildings, in addition to a commercial mall featuring 135 retail stores overlooking the street. The compound also features two swimming pools, an artificial lake, a children's play area, a cycling track, a jogging track, and landscaped green spaces, along with security and guarding services. The compound comprises 480 residential units, with a total investment cost reaching EGP 2.5bn. He explained that the project offers a variety of residential units, starting from one-bedroom studios at 81 sqm, two-bedroom units at 136 sqm, three-bedroom units at 155 sqm and 170 sqm, four-bedroom units at 215 sqm, and duplexes reaching up to 335 sqm. Brevan Developments offers flexible and attractive payment plans, including a 15% down payment with installments over 6 years, or a 25% down payment with the balance payable over 7 years. Sakr disclosed that the project constructions are scheduled to begin within six months, with handover expected to start in June 2028. The company has contracted Professor Dr. Mohamed Abdel Rahman Abu Kahla to serve as the project consultant, in addition to collaborating with BEYOOT Engineering & Contracting and Al Saqr Contracting, both of which are reputable firms known for their strong track record in quality and commitment. In a related context, he noted that Brevan Developments has an impressive portfolio of past projects, including multiple developments in Obour and New Obour cities. The company also has several projects in Beit El Watan and Investors areas in New Cairo, as well as operational hotel projects in Hurghada, which include three residential compounds and several buildings that have already been delivered. He pointed out that the company's land portfolio includes a wide and diverse range of plots, including properties in the Jamaran resort in Sahl Hasheesh, Hurghada, which are currently undergoing licensing procedures. It also includes plots under development in New Cairo's Fifth Settlement, a commercial plot in Obour currently being licensed, and the existing Lake House compound. The company plans to launch two commercial malls in Obour City, along with the La Quanda compound in Sahl Hasheesh, Hurghada, in the near future, in parallel with ongoing work and development in its current projects. He concluded by stating that the company aims to expand into New Administrative Capital and North Coast. As one of the early developers to invest in coastal cities, Brevan Developments has been active in Hurghada for over 15 years. The company self-finances its projects alongside revenue generated from property sales. تم نسخ الرابط
Economic Key
a day ago
- Automotive
- Economic Key
Egyptian Automotive & Trading Company Unveils the All-New Third-Generation Audi A5
Egyptian Automotive & Trading Company (EATC)—Egypt's official Audi importer—has launched the all-new Audi A5 in the local market in three different trim levels: Advanced, S-Line, and the range-topping S-Line Plus. The first-generation Audi A5 debuted in 2007, showcasing a versatile range of body styles, including the coupe, cabriolet, and 'Sportback.' The second generation arrived in 2016, while the current third generation was unveiled in mid-2024, replacing the A4 Saloon and the outgoing two-door A5 Coupé and A5 Convertible. The 2025 Audi A5 has received a refreshed, bolder look, a new, upscaled interior, a suite of technical gadgets, and a powerful 2.0-liter, four-cylinder engine. The third-generation Audi A5 looks more aggressive and sportier than before, and the biggest changes are on the exterior. The front fascia is now bolder, with a revamped, slimmer Singleframe grille flanked by two sleeker Matrix LED headlamps with a washer system. Widened fenders, fancy digital OLED taillights, large bumper intakes, black door handles, 19-inch alloy wheels, brake calipers painted in red, and heated auto-dimming exterior mirrors with memory function are among the features available for the range-topping variants. In addition to the several exterior paint colors that customers can choose from, the 2025 Audi A5 is 4829 mm long, 1,860 mm wide, and 1,444 mm tall, with a 2,892 mm wheelbase. Built on the all-new Premium Platform Combustion (PPC) architecture, the A5 has grown beyond its compact roots, offering a more spacious and refined driving experience. Inside, the new generation of the Audi A5 is a radical departure from its predecessor. It now features a clean yet sophisticated layout packed with an array of high-tech gadgets. Drivers will be greeted by faux-leather elements, Dinamica microfiber surface treatments, contrast stitching, and gloss black accents. The dashboard features a curved panoramic display that combines an 11.9-inch digital instrument cluster for the Audi Virtual Cockpit Plus with a 14.5-inch infotainment touchscreen. An enhanced head-up display and a 10.9-inch front passenger display are also available. Depending on the trim level, the all-new Audi A5 offers a wide range of upscale amenities, including three-zone automatic air conditioning, power-adjustable front seats with ventilation, and heating, 4-way lumbar support for front seats, Sport Seats Plus at the front, a three-spoke, leather-wrapped flat top and bottom steering wheel with shift paddles, a Bang & Olufsen 3D premium audio system with head restraint loudspeakers, an Audi smartphone interface, a Panoramic glass roof with switchable transparency, a projection light in exterior mirrors, and an ambient lighting package pro, to name but a few. In the safety department, the 2025 Audi A5 gains a plethora of driver-assistance systems and safety features as standard, including front and side airbags (curtains), adaptive cruise control, manual speed limiter, surround view cameras, a lane departure warning, side assist with exit warning, front and rear cross-traffic assist systems, Audi Drive Select, a driver attention and fatigue monitoring system, front emergency brake assist, a tire pressure monitoring system, and front, side, and rear proactive occupant protection system. Powering the third-generation Audi A5 is a 2.0-liter TFSI engine delivering 196 hp and 340 Newton meters of torque. Mated to a seven-speed double-clutch automatic transmission (S Tronic) sending power to the front wheels, the four-cylinder mill allows the four-door sedan to go from zero to 100 km/h in 7.8 seconds before hitting a top speed of 246 km/h. The 2025 Audi A5 is also equipped with an S sport suspension system with electronic damper control, which offers a wider spread between the individual driving modes that can be selected via the Audi Drive Select. As for the price tag, the latest Audi A5 models start from EGP 3,375,000, تم نسخ الرابط
Economic Key
a day ago
- Business
- Economic Key
Abdel Gawad: Fractional Ownership Opens New Horizons for Real Estate Investment in Egypt
Dr. Mohamed Abdel Gawad, CEO of Vantage Developments, participated in a roundtable organized by Invest-Gate, which gathered developers, policymakers, and industry leaders to explore the evolving role of fractional ownership in Egypt's real estate market. Dr. Abdel Gawad described fractional ownership as an investment tool that enables broader investor access to income-generating properties without requiring full unit purchases. Instead, investors acquire shares and receive proportional income, with properties managed by professional operators. He noted the model's suitability for tourism, commercial, administrative, and branded residential assets, particularly in high-demand areas such as Egypt's coastal destinations, New Cairo, and the New Administrative Capital. This diversity enhances its potential to draw both domestic and foreign investment. To ensure long-term success, Dr. Abdel Gawad stressed the need for transparent execution plans, diversified property portfolios, strong legal documentation, and professional asset management to maintain quality and ensure sustainable returns. Liquidity was identified as a critical challenge. He cautioned that limiting share ownership to the development company could delay investor exits. To address this, he proposed creating an investment fund or Special Purpose Vehicle (SPV) managed by a professional operator—who also holds a small stake—to facilitate easier entry and exit and offer structured buyback options or access to secondary markets. Dr. Abdel Gawad also highlighted the model's relevance to the vacation home market, where rising property prices limit affordability. Through fractional ownership, investors can access high-value coastal properties, earn seasonal rental returns, and benefit from professional management that ensures high occupancy and asset upkeep. He concluded by urging developers, regulators, and financial institutions to collaborate on creating a transparent and flexible regulatory framework. With the right structures in place, fractional ownership could unlock new investment avenues and support the sector's sustainable growth. تم نسخ الرابط
Economic Key
a day ago
- Automotive
- Economic Key
Mercedes-Benz Egypt Hosts Exclusive F1® Movie Premiere in ScreenX
Mercedes-Benz Egypt brought together VIP customers, fans of the brand, partners, media guests, and motorsport enthusiasts for an exclusive Red Carpet movie premiere night of the highly anticipated F1® The Movie at Scene Cinemas, debuting in its exclusive ScreenX hall by Scene Cinema at Cairo Festival City Mall. This special event is a part of the global co-promotion campaign between Mercedes-AMG and Apple Original Films, celebrating the cinematic debut of one of the year's most exciting racing blockbusters. Filmed at actual Formula 1® races around the world, the film will deliver authentic racing action combined with equally compelling characters and a powerful story. As an official promotional partner of Apple Original Films and Warner Bros. Pictures, MercedesAMG supported the film crew with F1® team know-how as well as performance vehicles and sports-car models from its current portfolio. Off the racetrack, an SL, a G-class and a GT are featured on screen. The MercedesAMG Official FIA F1® Safety Car and Medical Car were also provided for use in the movie, in action. A global co-promotion campaign in AMG's core markets supporting the movie's release will round off the partnership. Before the screening, Stefanie Volz, CEO of Mercedes-Benz Egypt, welcomed guests with opening remarks, saying: 'We're incredibly proud to be hosting Egypt's first-ever movie premiere at the newly launched ScreenX by Scene Cinema, offering a viewing experience that mirrors the adrenaline and intensity of Formula 1. The F1 film is a tribute to passion, performance, and authenticity—filmed at actual Grand Prix events and brought to life with Mercedes-AMG's performance vehicles and motorsport expertise. I would also like to extend our sincere thanks to Scene Cinemas for introducing this exceptional format to Egypt and Africa for the first time, and to United Motion Pictures for their valued support as the sole theatrical distributor of Warner Bros. in Egypt. The event started with red carpet moments for the VIP guests, along with a special display for the latest Mercedes-AMG GT 63 Coupé at the entrance, followed by a hospitality & cocktail reception in the cinema VIP area. It is worth mentioning that this is the first-ever movie premiere in Egypt to be held in the ScreenX format, delivering an immersive panoramic viewing experience that brought the high-stakes world of Formula 1® to life, across three walls of cinema. Oplus_16908288 تم نسخ الرابط
Economic Key
2 days ago
- Business
- Economic Key
Sakan Developments partners with AEMP to promote PARK U with EGP 4.8B investment
A strategic collaboration between Sakan Developments and AEMP to produce documentary and promotional content reflects the excellence of its latest project in Shorouk Sakan Developments selects AEMP to highlight 'PARK U' in Shorouk City through distinctive visual content with investments EGP 4.8 billion Sakan Developments announced a strategic partnership with AEMP – AE MEDIA PRODUCTION in its latest project 'PARK U' in Shorouk City, which the company is implementing with total investments EGP 4.8 billion, as AEMP will undertake the promotional, advertising, and documentary works for the project. For his part, Dr. Abdel Rahman Essam, AEMP CEO, assured that this new collaboration is part of a series of partnerships that bring together AEMP with a number of major real estate development companies in the Egyptian market, as the company managed in record time, to gain many real estate companies' confidence that are committed to quality in all the details of their projects. He added that due to this cooperation, his company will provide high-quality visual content that highlights the project's key features, including location, design, and infrastructure, in order to document the project's development journey in a professional way that fits the scale and ambition of Sakan Developments Company, showing that 'Park U' project is regarded as one of the various projects that will be implemented in Shorouk City, targeting a specific segment of clients. He stated 'We are pleased to collaborate with Sakan Developments in this ambitious project, as we always aim to transform the real estate project from being just papers and designs into a story to tell to clients and the community, which is done by researching and assembling the details in a way that worth the scale of the development and the dreams of the real estate developer we are collaborating with, thus the project becomes an integrated visual experience that conveys the developer's vision'. Dr. Abdel Rahman Essam, revealed that AE MEDIA PRODUCTION's changed its visual identity to AEMP, as part of the company's development and expansion strategy for the next period. For his part, Eng. Walid Khattab, Sakan Developments Chairman, emphasized that the collaboration with AEMP is one of the company's fundamental pillars to convey its vision and designs for the project into a live work that clients can view and share with Sakan Developments, and implementing documentary and promotional works for the project requires a company that truly understands the importance of this step and its role in communicating the project's core message to the targeted client. He emphasized his confidence that this collaboration will be an important step toward strengthening the project's standing in the clients minds, and achieving more engagement with them, especially within the project's competitive advantages, which must be highlighted to clients, as the project is located in a prime location in Shorouk City, on an area of 15,000 square meters, it is a commercial and administrative project includes four separate buildings connected by 'Sky Bridge'. He noted that the project will create a global shift in Shorouk City through the brands that will be present in the project, with the possibility of including a hotel component within the project, thus it was necessary to contract with a brand and a prominent name as AEMP to highlight all the project's exceptional advantages and transform them into visual works within the highest quality standards. تم نسخ الرابط
